I hope you are ready for the weekend. This has been a good week for me with more words written on the WIP. I did add a tweak on the Amazon Marketing Services promotion. I paused the first and launched a second and can report that I got fewer impressions but more clicks per impression. (For those who wonder Amazon charges by the click and you can set the price per click in advance) I also got a sale (I’m in no hurry to figure this out) on significantly less clicks and impressions. The only thing I changed was the promo blurb. I kept the keywords and number of keywords the same and the price per click the same.
So what conclusion can I draw?
- The promo blurb is important
- The same keywords and number do not deliver the same number of impressions from promo to promo.
- The keywords that did not get any impressions were the same from promo to promo so that means my price per click on those keywords was too low.
- I need to keep experimenting with the mix.
Today’s JohnKU talks about experimentation. I hope you all have a good weekend.
Experiment By John W. Howell ©2017
To solve a problem,
Many techniques are at hand. . .
Why trial and error?