“Why are you at the door?”
“I think Friday is in there.”
“Little one. Friday is a day, not a being. Friday is everywhere.”
“Yeah, isn’t it great?”
Here we are having arrived at Friday again. I hope you all had a super week. I have been touring with some of the best bloggers. It has been an exciting experience. I suddenly realize why I only publish one book every 18 months. This is a lot of work. I also feel so much gratitude for those who have volunteered to host me and especially for those who continually stop to comment. I get a real sense of Family with this process.
Come the 30th of September, and all this tour stuff will be done. Then on to the dreaded AMS (Amazon Marketing System) for some fun with ads. I was so confused this week I put the TGIF moniker on the Wednesday Hump Day post. All of you were so gracious in not mentioning it.
Today’s JohnKu talks about promoting a new book. I hope you have a relaxing weekend and a good one next week.
Promotion by John W. Howell © 2020
The last word spoken,
When the journey is over . . .
Never “promotion.”
Fiction Favorites 
So glad you’re having a good book tour, John. Have a great weekend.
Laughing away at It think Friday is in there’!!! 😁
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Poor Twiggy gets a little confused sometimes. 😁
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Congrats on the successful blog tour. The AMS stuff is a pretty big and pricey headache. Does it work as well as it used to?
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I have had moderate success. The trick is to take it low and slow and try to get keywords that make sense in the marketplace. Nothing outstanding though.
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How much does it usually cost?
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I have my cost of sales down in the 40% range. Of course, there are times when it ranges up to 200%. I never spend more than $5.00 a day. I set that limit.
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“Never promotion,” so true, John. Your two words put it all in perspective. My mom’s last words were “I love you” — to my sister-in-law who held her hand. 🤍
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Aw. Such a sweet memory, Gwen. No better words to say as we leave this dimension. Thanks for sharing. 😊
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Still keeping them crossed for you, John, and hoping you achieve the success you deserve (and are working so hard for).
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Thank you for the encouragement, Keith. I think we all end up inthe same place after all is said and done. It is fun to give it a college try though.
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It’s a lot of work to write, promote, sell a book. At least self-publishing is an option. Hard work but better than seeing your manuscript wrapped up in brown paper and tossed into a corner, unread…
Have a fabulous and relaxing (🙄) weekend!
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I agree, Dale. I get a measure of satisfaction seeing my books on the shelf. Thanks for the weekend wish. 😁
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I can so imagine! It must be a thrill!
I just got the good news the canteen is closed on Sundays! Woot! I started a new job yesterday so I’d be working 7 days a week until the golf closes completely. Now I have a day off. So happy.
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OMG. That is good news. Of course, seven days a week can be a grind. When does golf close?
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It is! I’m happy I don’t have to worry about the after-golf, now. And not soon enough. But apparently Nov.1 though I’m leaving Oct.24.
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Dear John, you are so right! Besides, it is such a pleasure when all these preparations have been over! Lucy is so wise! Friday is everywhere! Have a nice relaxing week-end! 🙂 PS: Your publishing enterprise made me ponder upon something. I will email you about that.
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I haven’t taken a nap in 30+ years, but I might need one after your incredible tour, John. I don’t know how you do it! Enjoy the weekend and if you’re like me, you won’t relax, but at least have fun!
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That JohnKu is so on point 😁
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I have been very impressed with your book tour and hope you don’t mind my kidding you. My site is usually so serious, I need a humorous outlet once in a while. You’ve been very tolerant so far, so thanks!
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You knw I’m a big fan of yours and being kidded by you is a compliment, GP. 😁
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👍😎
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I think all of your hard work is really going to pay off. I’ve been very impressed by your tour.
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Thank you, Liz. That is a terrific thing to say. 😁
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You’re welcome, John.
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You have been working hard, John. I hope it’s been a success. Have a great weekend. Let the girls bask in Friday.
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They love Friday. (for whatever reason) Thanks, Dan
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Your tour has been amazing. I’m not a fan of promo, but enjoy all the interaction with folks who find the posts.
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Me too, Craig. There are some marvelous folks out there. Thanks. 😁
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I didn’t even notice the TGIF mistake, lol.
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Maybe I shoul dhave kept my mouth shut. 😂
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I hope your efforts for the new book continue to succeed, John. Have a great weekend. 🙂 — Suzanne
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Thanks, Suzanne. 😁
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Those dogs look spoiled and happy.
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If you go to the dictionary and look up “spoiled’ Twiggy’s picture is there. Likewise “happy” has Lucy. Thanks, Linda. Since they are rescues we can only hope they are spoiled and happy. 😁
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Congrats on your successful blog tour, John — so much nicer sharing your words with those who are already in your corner, huh? It’s the promotion part that tangles up most writers. It’s a necessary evil, I think, because you’ve got to get your work in new hands so they, too, can become family and supporters.
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TYou are so right, the new hands are the big problems, Debbie. Thanks. 😁
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It has been quite a tour, John, and I have met some new bloggers along the way. Fun stuff, but I know you must be exhausted. Promotion is our least favorite word for sure. Happy Friday!
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Thank you so much, Jan. I actually am not exhausted but I’m sure the regualrs would like to see me take a step off a tall building. 😁
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LOL! When you have an extensive book tour like you’ve been having, John, you’re allowed a flub or two. The tour has been great, but I know how taxing all that promotion is too.
It’s been wonderful seeing all the support for your work and blogging friends rallied around you. What a great tour with wonderful excerpts from a fantastic book.
Happy Friday!
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Aw. Thank you , Mae. It has been a great experience for sure. 😊
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It has been fun following you on your tour, John. TGIF to you wherever it is!
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Thank you, Jo. 😊
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You’ve had a huge tour for Eternal Road, John. A few times, I’ve tried to have a big tour, and I agree about how exhausting it is. The concept of “Yes, but it’s a good tired!” is true, but horsefeathers! It doesn’t take away the tired. LOL.
As you’ve figured out, I’m doing a launch next week, but I just didn’t have the energy to do the kind of thing you’ve done. (Not to mention the necessary Internet.) You have my respect for what you’ve been doing. Kudos, my friend.
Hugs on the wing!
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I would love to help with the launch, Teagan. Is there anything I can do?
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Love your JohnKu, John, and I also loved, “Friday is everywhere.” What a positive mindset that is until retirement comes to fruition. I have to say that I’m exhausted just watching you travel so much! Hope you’re getting some sleep!
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Thank you, Lauren. Yes I am getting plenty. When the folds are nice like you and give me the scheduled time, it is a piece of cake. Have a super weekend.
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Your tour is doing so well, John. I’m sure you’ll have huge success!
For now, join Lucy and Twiggy on the patio and relax- you deserve it 😊
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Thank you, Jacquie. I think I will.
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Excellent news on the tour front, Boss. Couldn’t happen to a better man. 🙂
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Thank you, Marc.
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You rock.
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I think your JohnKu pretty much says how you’re feeling right now, and rightfully so. Yes, this community of bloggers is truly wonderful! The end is in sight!
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😁
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A blog tour is a big undertaking, John. Congratulations! You should do a guest post on my blog about it – you’re always welcome 🙂
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I’m still trying to work up how I came to write Eternal Road. I have had no time at all. 😁
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Twiggy & Lucy welcome Friday & its delicious cake! 🙂 🙂 🙂 The shot seems to be very conspirational. Mr. Eel serves cocktails tonight. 🙂
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Hahaha. Yes he does. Dogtails
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With ice, please.
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Shaken or stirred?
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Frozen. 😂😂😂
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Alright then. 🍦
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Mmmm! Delicious! And what drink would you like tonight? Crazy Dog bar offers plenty of extremely new dogtails. 😎
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One book every 18 months is a great accomplishment!
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Or the mark of a lazy writer. Thanks, Mark.
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