This week’s list was inspired by reading some Amazon reviews recently. As writers, we always think of Amazon reviews in terms of books. There is a whole other world out there so this includes other categories as well as books. I hope you enjoy.
Ten Things Not to do When Writing an Amazon Review
10 When writing an Amazon review, do not think you need to use words no one understands. If you do, at best your review will remain unread and a waste of your time. At worst, you will garner a number of WTF comments and will be notorious for your high-handed use of the language.
9 When writing an Amazon review, do not review a product or book you haven’t tried or read. If you do, at best your review will look like the others you copied and will be ignored. At worse, you might analyze what it is inside of you that compels you to seek to be noticed through such a weak platform as Amazon reviews.
8 When writing an Amazon review, do not think you need to win the word count championship for your review. If you do, at best the length will cause readers to fall asleep. At worst, you will become that reviewer who everyone scrolls through to get to the next pithy statement and will be so noted in the comments section
7 When writing an Amazon review do not think you can attack the quality of the product without cause. If you do, at best those who disagree, will make their thoughts known and those thoughts will follow you everywhere. At worst, you may touch a nerve of a very dedicated fan base who will be committed to eliminating your ability to post other egregious reviews through official and unofficial means. ( you do not want to know the unofficial)
6 When writing an Amazon review, do not think you have to describe every detail of the technical function of the product. If you do, at best you will convince everyone they do not have the skill to operate the product. At worst, you will label yourself as a technical geek who should only be listened to when it comes time to buy a rocket to Mars.
5 When writing an Amazon review, do not include instructions on how to remedy a problem with the product. If you do, at best the reader will avoid the product like the plague. At worst, you will have other purchasers begging you to help them with problems they are having and will assume you are part of the company’s customer service department. Things will get ugly fast if you don’t help them.
4 When writing an Amazon review, do not use the words or expressions: #BOOM, hubris, über, fantastic, amazing, surreal, surprising, or like. If you do, at best you will join the rest of the world in the lack of originality. At worst, you will be using words that do not describe anything and will lose all credibility as someone who should be taken as a serious opinion leader.
3 When writing an Amazon review, do not pick any sex toys as the target of your insights. If you do, at best there is no way to write a review which will mean the same to another user. At worst, you might find yourself into an area where you will have to expose all your weirdness to the buying public and be surprised when a copy of your review is sitting on the counter in the break room.
2 When writing an Amazon review, do not think you must save the world from having a bad experience. If you do, at best your negative review will be the exception and your review credibility will be gone. At worst, you will demonstrate a vindictive personality which will be used as a benchmark on how effective readers believe your reviews are in the future. Your bad experience might be a singular event which will be evident when the judge finds for the plaintiff in your lawsuit.
1 When writing an Amazon review, do not think your review will not be read by anyone so you need not take care in its construction. If you do, at best all the typos and inaccurate statements will make you appear the fool. At worst, this review may show up in social media as one that by its very sloppiness needs to be mocked to the fullest. Thinking you are anonymous won’t help when a copy of the review is circulated in the company e-mail with the headline, “Look What our Crack PR Department Does in its Spare Time.”