Here’s Friday. Seems like it was just Friday yesterday. Well, that’s how it goes when busy. What came to my mind this week other than the crappy weather was the subject of newsletters. I guess we all know that one way to boost book sales is to have regular contact with a core fan base. Hence the birth of the newsletter.
The newsletter is supposed to give the subscriber an inside track on giveaways, new launch news, and importantly (to most pushing newsletters) a closer and intimate relationship with your favorite author.
I keep hearing how some authors have amassed thousands of followers on their newsletter. In fact, they have such a good system in gaining followers they are willing to sell you the secret for oh, $250 bucks. Now that $250 also gets you an inside track to Hollywood, an agent, and publishers. Still not convinced? Try it free for 30 days. If you don’t increase your subscriptions and land a Hollywood deal, you can get your money back.
Okay so maybe I exaggerate. I have about 1100 newsletter followers and guess what? During the time I sent entertaining, erudite newsletters I don’t think one of them purchased a book. I could give away books until the cows come home yet I see no reviews. So what am I doing wrong? I guess plenty. I stopped communicating regularly since it was a lot of hard work for very little return.
Much like Amazon advertising, I am in the dark on how to have an energetic newsletter program. I do know that if I signed up for every newsletter offered, I would get over 350 in a month. Can you imagine? Most are about 1200 words. That would be like reading an extra five books a month. No wonder my letter doesn’t get traction. I’ll bet my average subscriber gets quite a few each day and can only skim them at best. I gotta think this through. Today’s JohnKu talks about beating on reader’s doors to get them to buy our books.
The reader by John W. Howell ©2019
Sitting quite content,
The reader’s door gets pounded . . .
An author needs sales.
Also, I am happy to say that The Contract by Gwen Plano and I has been selected as a semifinalist in the Global Thriller Book Awards for 2018. We are among thirteen semi-finalists. This is a juried award and not one that can be decided by reader votes.
Here is the list.
- Richard Garis – Magenta is Missing
- Randall Krzak – Dangerous Alliance
- Timothy S. Johnston – The War Beneath
- R. Barber Anderson – The Sunken Forest
- John W. Howell & Gwen M. Plano – The Contract Between Heaven and Earth
- E.M. Kelly – Addiction & Pestilence
- Rachael Sparks – Resistant
- Michael Pronko – The Moving Blade
- Randall Krzak – The Kurdish Connection
- Lawrence Verigin – Beyond Control
- Harvey A. Schwartz – Never Again
- Elena Mikalsen – All the Silent Voices
- Paul McHugh – The Blind Pool
We will find out in April if we have been selected as the first place winner