This post was published on January 12, 2015. I think it still has merit. A little warning. If you plan to reblog this without reading it, be careful. This is a humorous look at Amazon reviews and not intended as an instructional piece. (Whew, glad I got that off my chest.) I hope you enjoy this one.
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This week’s list was inspired by reading some Amazon reviews recently. As writers, we always think of Amazon reviews in terms of books. There is a whole other world out there, so this includes different categories as well as books. I hope you enjoy it.
Top Ten Things Not to do When Writing an Amazon Review
10 When writing an Amazon review, do not think you need to use words no one understands. If you do, at best, your review will remain unread and a waste of your time. At worst, you will garner several WTF comments and will be notorious for your high-handed and unnecessary use of the language. ( You, sir, are no William F. Buckley)
9 When writing an Amazon review, do not review a product or book you haven’t tried or read. If you do, at best, your review will look like the others you copied and will be ignored. At worse, you might be forced to analyze what it is inside of you that compels you to seek to be noticed through such a platform as Amazon reviews. (Why not start a blog?)
8 When writing an Amazon review, do not think you need to win the word count championship for your review. If you do, at best, the length will cause readers to fall asleep. At worst, you will become ‘that reviewer’ who everyone scrolls through and will be so noted in the comments section (Does the term ‘Windy’ mean anything to you.)
7 When writing an Amazon review, do not think you can attack the quality of the product without cause. If you do, at best, those who disagree will make their thoughts known, and those thoughts will follow you everywhere. At worst, you may touch a nerve of a very dedicated fan base who will be committed to eliminating your ability to post other egregious reviews through official and unofficial means. ( you do not want to know the unofficial)
6 When writing an Amazon review, do not think you have to describe every detail of the technical function of the product. If you do, at best, you will convince everyone they do not have the skill to operate the product. At worst, you will label yourself as a technical geek who should only be listened to when it comes time to buy a rocket to Mars. ( Your fellow geeks will love you, though)
5 When writing an Amazon review, do not include instructions on remedying a problem with the product. If you do, at best, the reader will avoid the product like the plague. At worst, you will have other purchasers begging you to help them with their problems and will assume you are part of the company’s customer service department. (Things will get ugly fast if you don’t support them)
4 When writing an Amazon review, do not use the words or expressions: #BOOM, hubris, über, fantastic, amazing, surreal, surprising, or the like. If you do, at best, you will join the rest of the world in the lack of originality. At worst, you will be using words that do not describe anything and will lose all credibility as someone who should be taken as a serious opinion leader. (Does Hashtag loser ring a bell?)
3 When writing an Amazon review, do not pick any sex toys as the target of your insights. If you do, at best, there is no way to write a review that will mean the same to another user. At worst, you might find yourself in an area where you will have to expose all your weirdness to the buying public. (You might be surprised when a copy of your review is sitting on the counter in the break room)
2 When writing an Amazon review, do not think you must save the world from having a bad experience. If you do, at best, your negative review will be the exception, and your review credibility will be gone. At worst, you will demonstrate a vindictive personality which will be used as a benchmark on how effective readers believe your reviews are in the future. (Your lousy experience might be a singular event which will be evident when the judge finds for the plaintiff in your lawsuit)
1 When writing an Amazon review, do not think your review will not be read by anyone, so you need not take care of its construction. If you do, at best, all the typos and inaccurate statements will make you appear the fool. At worst, this review may show up in social media as one that, by its very sloppiness, needs to be mocked to the fullest. (Thinking you are anonymous won’t help when a copy of the review is circulated in the company e-mail with the headline, “Look What our Crack PR Department Does in its Spare Time.”)