This post was published on January 12, 2015. I think it still has merit. A little warning. If you plan to reblog this without reading it, be careful. This is a humorous look at Amazon reviews and not intended as an instructional piece. (Whew, glad I got that off my chest.) I hope you enjoy this one.

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This week’s list was inspired by reading some Amazon reviews recently. As writers, we always think of Amazon reviews in terms of books. There is a whole other world out there, so this includes different categories as well as books. I hope you enjoy it.

Top Ten Things Not to do When Writing an Amazon Review

10 When writing an Amazon review, do not think you need to use words no one understands. If you do, at best, your review will remain unread and a waste of your time. At worst, you will garner several WTF comments and will be notorious for your high-handed and unnecessary use of the language. ( You, sir, are no William F. Buckley)

9 When writing an Amazon review, do not review a product or book you haven’t tried or read. If you do, at best, your review will look like the others you copied and will be ignored. At worse, you might be forced to analyze what it is inside of you that compels you to seek to be noticed through such a platform as Amazon reviews. (Why not start a blog?)

8 When writing an Amazon review, do not think you need to win the word count championship for your review. If you do, at best, the length will cause readers to fall asleep. At worst, you will become ‘that reviewer’ who everyone scrolls through and will be so noted in the comments section (Does the term ‘Windy’ mean anything to you.)

7 When writing an Amazon review, do not think you can attack the quality of the product without cause. If you do, at best, those who disagree will make their thoughts known, and those thoughts will follow you everywhere. At worst, you may touch a nerve of a very dedicated fan base who will be committed to eliminating your ability to post other egregious reviews through official and unofficial means. ( you do not want to know the unofficial)

6 When writing an Amazon review, do not think you have to describe every detail of the technical function of the product. If you do, at best, you will convince everyone they do not have the skill to operate the product. At worst, you will label yourself as a technical geek who should only be listened to when it comes time to buy a rocket to Mars. ( Your fellow geeks will love you, though)

5 When writing an Amazon review, do not include instructions on remedying a problem with the product. If you do, at best, the reader will avoid the product like the plague. At worst, you will have other purchasers begging you to help them with their problems and will assume you are part of the company’s customer service department. (Things will get ugly fast if you don’t support them)

4 When writing an Amazon review, do not use the words or expressions: #BOOM, hubris, über, fantastic, amazing, surreal, surprising, or the like. If you do, at best, you will join the rest of the world in the lack of originality. At worst, you will be using words that do not describe anything and will lose all credibility as someone who should be taken as a serious opinion leader. (Does Hashtag loser ring a bell?)

3 When writing an Amazon review, do not pick any sex toys as the target of your insights. If you do, at best, there is no way to write a review that will mean the same to another user. At worst, you might find yourself in an area where you will have to expose all your weirdness to the buying public. (You might be surprised when a copy of your review is sitting on the counter in the break room)

2 When writing an Amazon review, do not think you must save the world from having a bad experience. If you do, at best, your negative review will be the exception, and your review credibility will be gone. At worst, you will demonstrate a vindictive personality which will be used as a benchmark on how effective readers believe your reviews are in the future. (Your lousy experience might be a singular event which will be evident when the judge finds for the plaintiff in your lawsuit)

1 When writing an Amazon review, do not think your review will not be read by anyone, so you need not take care of its construction. If you do, at best, all the typos and inaccurate statements will make you appear the fool. At worst, this review may show up in social media as one that, by its very sloppiness, needs to be mocked to the fullest. (Thinking you are anonymous won’t help when a copy of the review is circulated in the company e-mail with the headline, “Look What our Crack PR Department Does in its Spare Time.”)

This list was published on January 6th, 2015. It looks like nothing has changed in seven years, so I hope you enjoy it.

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This list was inspired by standing in line at Wal-Mart to return a screwdriver that broke. I know. Why would I buy a screwdriver at Wal-Mart? Long story. Let’s just say it was an emergency purchase that did not go well. I hope you enjoy the list.

Top Ten Things Not to do in Customer Service.

10 If you are next at the customer service desk, do not fall asleep. If you do, at best, you will get yelled at by the crowd. At worst, you will not hear the word “Next” and will be knocked off your feet by the person behind you. This could lead to a severe injury. ) Or even worse when you fall on your returns which are glass Christmas ornaments)

9 If you are at the customer service desk, have your receipt ready. If you don’t, at best, you will take precious time to find it causing your linemates to want to kill you with their bare hands. At worst, the time it takes to find the receipt will be multiplied exponentially for the last person in line. (You do raise the possibility that they might just pass away from old age before getting to the front of the line)

8 If you are in line at customer service, do not sigh loudly when the person in front of you does not have a receipt. If you do, at best, you may get some evil looks and bad words. At worst, the person in front of you will take exception to your sigh. (You may have to defend your audacity with real knuckles)

7 If you are at the customer service desk and have lost your receipt, do not try to talk the clerk into a refund. If you do, at best, you will waste your and everyone else’s time. At worst, you might just be in the presence of a classical professor from the local college. (He just might figure out how to have you towed by your feet around the city much like Achilles dragged Hector around Troy)

6 If you are in line at customer service, do not believe you will get to the desk quickly. If you do, at best, you will cause your blood pressure to rise. At worst, you will initiate internal tension that could culminate in a rampage through the store, undoubtedly leading to your arrest. ( If not mandatory treatment in the local state mental hospital )

5 If you plan to go to customer service, do not finish that Big 32 oz cup of soda before arriving. If you do, at best, you will be mildly uncomfortable as the line creeps along. At worst, you will have a full-out emergency and will be unsuccessful in having someone hold your place. (You now have a choice to lose your place in line or gross out the entire store )

4 If you are in the customer service line and feel faint, do not fall down and try to remain in place. If you do fall down, at best, you will lose your place in line. At worst, you will lie in the store unnoticed by store personnel until closing time. ( Of course, all the patrons who pass your comatose body will secretly be grateful to you for dropping out of line and making their wait shorter )

3 If you are at the end of the line at customer service, do not look to the front to figure out how long the wait will be. If you do, at best, you will calculate the delay to be more time than you thought. At worst, when you divide the amount of transaction time by the number of available hours, the result will be more hours than the store is open. (This will cause a feeling of panic, which has at its root the fact that you traveled fifteen miles out of your way getting here and you are supposed to be somewhere else )

2 If you finally get to the front of the line at customer service, do not try to explain anything to the clerk. If you do, at best, you will waste time by missing the critical questions on whether the item is damaged and would you like the refund in cash or on the card? At worst, you will tell the clerk enough to give away the fact that the item was a gift and that the receipt is actually a forgery that was produced by your uncle while currently serving time in the federal penitentiary for making phony hundred-dollar bills. (It is an excellent  forgery, though)

1 Once you have finished with the customer service clerk, do not take the time with idle chit-chat. If you do, at best, you will have the clerk yelling, “I can help the next customer here,” over your attempt to be friendly. At worst, you might just cause a swell behind you of those wanting you to move, which might lead to several older people being pushed down. (Those folks are incapable of getting up because their Life Alert is out of batteries, and they were in line for a rain check for the battery special, which now looks like it may expire too.)

I am at Story Empire today talking about goals. Go HERE if you are curious.