I hope you are ready for the weekend. This has been a good week for me with more words written on the WIP. I did add a tweak on the Amazon Marketing Services promotion. I paused the first and launched a second and can report that I got fewer impressions but more clicks per impression. (For those who wonder Amazon charges by the click and you can set the price per click in advance) I also got a sale (I’m in no hurry to figure this out) on significantly less clicks and impressions. The only thing I changed was the promo blurb. I kept the keywords and number of keywords the same and the price per click the same.
So what conclusion can I draw?
- The promo blurb is important
- The same keywords and number do not deliver the same number of impressions from promo to promo.
- The keywords that did not get any impressions were the same from promo to promo so that means my price per click on those keywords was too low.
- I need to keep experimenting with the mix.
Today’s JohnKU talks about experimentation. I hope you all have a good weekend.
Experiment By John W. Howell ©2017
To solve a problem,
Many techniques are at hand. . .
Why trial and error?
Fiction Favorites 
Great JohnKu! As for the meme…well, you know what I think, John. Happy Friday!
LikeLiked by 1 person
Thanks, Jill. 😀
LikeLike
I’m retired, John, so the workday has no meaning for me now. I don’t knock trial and error. It works for me. 😀 — Suzanne
LikeLiked by 1 person
Ha ha ha. Me too, Suzanne. Have a lovely weekend. 🙂
LikeLike
I’m trying my hand at an Amazon promo myself. Definitely feels easier to set up than last time I tried. Went category, so I hope that works. Those blurbs are so hard to get right. Have a fun weekend.
LikeLiked by 1 person
Thanks, Charles. Best wishes on the launch.
LikeLike
Thanks. 😁
LikeLiked by 1 person
Your journey into the Amazon jungle intrigues me; without a map, I’m lost. So, my secret hope is that you will chart one for the rest of us. The JohnKu is perfect and the meme–hilarious. 🙂
LikeLiked by 1 person
The metaphor of “jungle” is perfect. It is going to be a slow process and hopefully will yield some benefits. If not all I’ve lost is brain matter. Thanks, Gwen. 🙂
LikeLike
Yes — what Gwen said, John. I’m wandering in the dark forest of life (or Amazon) without a flashlight. 😀
LikeLiked by 1 person
I’m with Teagan and Gwen. Wishing you success with the promo and hoping you continue to share your results. Happy weekend!
LikeLiked by 1 person
I will no matter how embarrassing. Thanks, Staci
LikeLike
Watch out for bad beasties. I’m doing the same wandering for sure. 😀 Thanks, Teagan.
LikeLike
Mmm… One cup of coffee is not sufficient for my poor brain to get wrapped around that. But I love the Johnku! TGI(my)F(riday off)!!! So maybe a second cup — oh bliss… 🙂
Happy weekend, John. Mega hugs.
LikeLiked by 1 person
Yes, have that second cup and enjoy.Also wishes for a beautiful weekend. Hugs. 😀
LikeLike
Ooo I did — and I put a teaspoon full of butter pecan ice cream in it too! 😀 Hugs again.
LikeLiked by 1 person
Aw man! Are you lucky. I’m sure it was excellent.
LikeLike
This is a good week to say goodbye to, John. I always wondered why “trial and error” seems like and endless loop.
I hope you have a great weekend.
LikeLiked by 1 person
I’m not sure either, Dan. I remember the definition of insanity. “Doing the same thing but expecting a different outcome.” 😀
LikeLiked by 1 person
I love that definition, John. I think it was Einstein.
LikeLiked by 1 person
I think you are right. 😀
LikeLike
Good one, John! I’m glad you had a good week – mine went by so fast, I don’t have a comment about it!
LikeLiked by 1 person
I can understand how they fly by. I guess it’s the age or something. Have a good weekend, GP.(it will fly by as well) 😀
LikeLiked by 1 person
I know that!!
LikeLiked by 1 person
😀
LikeLiked by 1 person
I quite like errors – but it’s also fun to try new things! 😉
LikeLiked by 1 person
Seems to be my preferred method (Trial and error) Thanks, Jan
LikeLike
!!!!!!! As always marvellous! Thank you, John!
LikeLiked by 1 person
Thank you, Maria. 🙂 Have a great weekend.
LikeLike
Love this. Why re-invent the wheel? 🙂
LikeLiked by 1 person
I know right? 😀
LikeLike
Thanks for the update. I love hearing from my generous friends about their experiments in book publishing and promoting. Happy weekend!
LikeLiked by 1 person
It is a minefield out there. Thanks, Debbie. Happy weekend.
LikeLiked by 1 person
Glad to hear you’re making progress on the Amazon Marketing process. I tried one and totally struck out in February. Four lousy clicks and no sales. I guess everything was wrong/bad/inept/whatever. Sigh. Have a great weekend, John!
LikeLiked by 1 person
It is a bear for sure.
LikeLiked by 1 person
It is, John. I need to pick your brain!
LikeLiked by 1 person
Not much left I’m afraid.
LikeLike
I still need to tackle Amazon Marketing, and appreciate the news on how things are working.
Great JohnKU, and the meme is perfect. Exactly my Friday, LOL!
LikeLiked by 1 person
Thanks, Mae. It is not easy to master. 😀
LikeLiked by 1 person
Nice meme – but replace coffee with Diet Coke for me. Happy Friday!
LikeLiked by 1 person
Okay but just this once.
LikeLike
I applaud your persistence and ingenuity, John.
You’re a better man than I when it comes to self-promotion.
LikeLiked by 1 person
Not so sure of that , Hook. If so why aren’t I famous like you?
LikeLike
Thanks for sharing your results with Amazon Marketing Services promotions. Have a good weekend.
LikeLiked by 1 person
Thanks Guy. You as well
LikeLike