Friday JohnKu – AKA – TGIF

~ John W. Howell

Funny Friday

I hope you are ready for the weekend. This has been a good week for me with more words written on the WIP. I did add a tweak on the Amazon Marketing Services promotion. I paused the first and launched a second and can report that I got fewer impressions but more clicks per impression. (For those who wonder Amazon charges by the click and you can set the price per click in advance) I also got a sale (I’m in no hurry to figure this out) on significantly less clicks and impressions. The only thing I changed was the promo blurb. I kept the keywords and number of keywords the same and the price per click the same.

So what conclusion can I draw?

  1. The promo blurb is important
  2. The same keywords and number do not deliver the same number of impressions from promo to promo.
  3. The keywords that did not get any impressions were the same from promo to promo so that means my price per click on those keywords was too low.
  4. I need to keep experimenting with the mix.

Today’s JohnKU talks about experimentation. I hope you all have a good weekend.

Experiment By John W. Howell ©2017

To solve a problem,

Many techniques are at hand. . .

Why trial and error?

45 thoughts on “Friday JohnKu – AKA – TGIF”

  3. I’m trying my hand at an Amazon promo myself. Definitely feels easier to set up than last time I tried. Went category, so I hope that works. Those blurbs are so hard to get right. Have a fun weekend.

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  4. Your journey into the Amazon jungle intrigues me; without a map, I’m lost. So, my secret hope is that you will chart one for the rest of us. The JohnKu is perfect and the meme–hilarious. 🙂

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    1. The metaphor of “jungle” is perfect. It is going to be a slow process and hopefully will yield some benefits. If not all I’ve lost is brain matter. Thanks, Gwen. 🙂

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  5. Mmm… One cup of coffee is not sufficient for my poor brain to get wrapped around that. But I love the Johnku! TGI(my)F(riday off)!!! So maybe a second cup — oh bliss… 🙂
    Happy weekend, John. Mega hugs.

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  12. Glad to hear you’re making progress on the Amazon Marketing process. I tried one and totally struck out in February. Four lousy clicks and no sales. I guess everything was wrong/bad/inept/whatever. Sigh. Have a great weekend, John!

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